Articles

Online (and Offline) Marketing Tips & Tricks

September 05, 2011

It’s no surprise that video is a becoming a huge part of social networking sites. If you’re just starting out using social media platforms for marketing, however, the various aspects of creating and marketing a video can be intimidating. Here are some tips on how to write, produce, and distribute your video and get results.

Creating Content

There are so many different ways to generate content that it can get completely…

August 29, 2011

Starting October 1, 2011 Facebook will require a valid SSL Certificate for all pages and applications hosted outside of Facebook. But what does this mean, exactly? How will it change the way you experience Facebook? The answer depends largely on how you use Facebook — as a user, developer, and/or business owner — and what applications you use most. Here is a breakdown of what an SSL is, who…

August 15, 2011

When most people think of YouTube, they think of videos. In truth, however, YouTube is a valuable social media site. This is because it’s easy to use, easy to share, and encourages comments. YouTube videos can also be embedded in other social media sites like Facebook and Twitter, and can be sent via email or included in blogs. And you don’t need any special software to view a…

August 01, 2011

It’s no secret that a business card is a business essential. A well-designed card, handed out freely, can attract business. A poorly designed card, however, can actually drive people away. Given the ever-increasing competition for a consumer’s attention, perhaps it’s time to re-evaluate your current business card to see if it’s getting the right kind of attention.

Your first step is to be sure the information is up to…

July 18, 2011

We have a lot of choices when it comes to fonts. Unfortunately, many of those choices do not work for dynamic website content. Why? Well, different web browsers and operating systems interpret those fonts in different ways. So, depending on what the viewer is using, your content could show up with visual glitches that otherwise would not be an issue. When creating content for the web, it’s best…

July 04, 2011

Are you late to jump on the Facebook bandwagon? If so, you may be missing out on an excellent opportunity. Social media sites like Facebook have become important business marketing tools. Big companies like Ford, Nestle, and Verizon are on Facebook – even the President of the United States has a Facebook page. Below is a quick overview to help you build a page – and a following -…

June 20, 2011

Anyone who has spent time at a computer will have heard about Search Engine Optimization (SEO). Marketing professionals and website designers are always talking about it; how important it is, ways to improve it, how to track it. But what is it really? And how can you, as a business owner, use it to your best advantage?

At its most basic, SEO is a means of getting your Internet content…

June 06, 2011

Some people contend that, in the age of the Internet, print advertising has become obsolete. Why print brochures when you have a website? Why do postcard mailings when you have email newsletters? What’s the point of advertising in printed newspapers when people can read the online versions? On one hand, that thinking seems to make sense. But here’s something else to think about – if print advertising didn’t work,…