Articles

Online (and Offline) Marketing Tips & Tricks

May 23, 2011

The Internet is clearly a valuable marketing platform. Email marketing, in particular, is a relatively inexpensive and effective means of getting in touch with customers. Nearly all businesses, from huge corporations to one-person start-ups, can take advantage of email newsletter marketing.

What many business owners do not realize, however, is that there are marketing strategies that apply specifically to email newsletters. Did you know, for example, that more than a…

May 09, 2011

Landing pages are any web page where the primary goal is visitor conversion. For marketers, this usually means enticing visitors to take some sort of action, usually giving up an email address in exchange for premium information or freebie. After spending time, energy and budget on campaigns that drive traffic to your online offering, why would a landing page fail to convert? Landing pages…

April 25, 2011

When photographers and designers think of stock, three agencies typically come to mind: iStock, Shutterstock, and Dreamstime. Dreamstime opened it’s digital doors in 2004 and has quickly became a powerhouse in the stock world thanks to their friendly staff and easy-to-use website. For a time Dreamstime was known as the bottom achiever when compared to iStock and Shutterstock. The past few year has changed this drastically. Dreamstime is…

April 11, 2011

Dozens of reasons exist on why you may require a website redesign. If you’re not an IT person, you may not even realize that your website needs one. Learn how to check whether or not it’s time to change the layout of your website…

First of all, browse other websites and determine if their website design looks more stylish than yours. Aesthetics is a very important aspect of a website,…

March 28, 2011

According to leading internet research the average viewer needs only 5 to 10 seconds to gain a negative or positive impression of your site. The very first thing they will notice is whether or not the things they see really correspond with their expectations or what they were looking. If your marketing fails to grasp positive attention in the first ten seconds, chances are you’ve just lost a potential…

March 14, 2011

Social media gives your business the power to grow bigger. Many businesses are integrating different social networking tools into their marketing plan to make it more interactive, communicative and informative. Several benefits of integrating these tools exist, a handful are mentioned below…

Branding

Even after adopting the best of designing techniques and SEO standards, a new business will need to take time to reach its target audience, and the growth…

February 28, 2011

WordPress is arguably the most commonly used open source content management platform used today. It is such a convenient and easy CMS that users of this platform rarely switch over to other types of CMS. A person, who has little knowledge of websites can easily work with WordPress. The structure of the CMS is that simple.

There are several factors that make WordPress a great content management solution:

User Friendly

The…

February 23, 2011

Our next article installment isn’t due out until Monday, but with the release of WordPress 3.1, we thought it important to immediately write about the new features should any clients run the update. This article will not go over the ins and outs of the update, only the changes that directly effect our clients. If you’d like to learn about all of the changes made, please visit…