The goal of any business website is to attract new clientele. One of the most effective ways to accomplish this is to make sure your site is optimized for search engines like Google or Bing. Recent studies have revealed that an incredible 97% of consumers turn to the Internet when they need a product or service. What this means is that if your website isn’t popping up in the top of those searches, then you’re missing out on business. The good news is there are several things you can do to maximize your web presence, make your website search engine friendly, and ultimately improve your rankings. Here are a few of those tips.
Make sure your coding is correct.
In order for search engines to be able to properly read and identify your website, the content within should be coded in HTML. Search engines can’t read text if it’s coded in Flash, or contained in PDF documents, and if they can’t read the text, they won’t be able to understand what your website is about and rank it properly.
Use the right keywords.
When you’re creating your website, or updating its content, take a moment to consider what words or phrases your prospects would be likely to use when searching for your product or service. Keep in mind that keywords aren’t always one word, but are often a phrase, such as “Chicago web designer” or “Austin dentist”. Use your city or town to help your site rank better in local searches. Google has a free keyword tool if you need help determining which keywords would be best suited for your business.
Leverage your headlines.
Once you have your targeted keywords, one of the most important places to use them is in the headlines on your website. Keep in mind that all headlines should be coded in “H1” HTML tags, rather than in images. You’ll find that you won’t have as many choices of font styles, but the impact it has on your search rankings is well worth the sacrifice.
Don’t forget your title tags.
The title tags of your website determine what text is displayed at the very top of your web browser. To make the most out of this component, be sure to use your targeted keywords or keyword phrases here, not just the name of your business.
Utilize META keyword tags.
While these tags do not technically have an impact on your search engine ranking, they are displayed in the search results so they’re still important in terms of optimizing your site. You can also use META description tags to “spy” on your competition and learn which keywords they’re optimizing for by viewing the source code of their sites.
Make your copy keyword rich.
It’s not enough to just use your targeted keywords once or twice on your website. You should be sprinkling it generously throughout your copy. Just be sure you don’t overdo it and negatively affect the integrity of the content. Find a good balance and keep it readable. For instance, you should be able to use your keyword four to five times in a blog post without it sounding unnatural.
Provide valuable content to your audience.
Search engines love up-to-date, fresh content. Adding regular articles, blog posts and other information about your particular area of expertise will provide the search engines with more content to index. Plus, if you’re optimizing that content with keywords, that will also help your search ranking.
The goal of all of your website activities should be to draw more visitors and gain more leads. By putting these simple tips into practice, you’ll increase the chances of your site showing up higher in the search rankings, and that translates to increased business for you.
Not sure if your website is up to par to be able to achieve these results? Check out our recent article which goes over the signs that it may be time to redesign your website, and contact us when you’re ready to discuss your needs.