Tag Archives: twitter

October 22, 2014

With so many choices available today, how can you be sure that your customers will keep coming back? It’s easy – reward them. Like it or not, we live in a “what’s in it for me” society, so it’s important that you appeal to this by giving your customer base something of value. The more important and valued people feel, the more loyal they’ll become and the more likely…

September 10, 2014

By now you’ve probably heard of Pinterest, the social media platform that allows users to showcase the things they love and share them with others. There’s certainly been a lot of buzz about it in recent months. What you may not realize is that Pinterest can also be used as another tool for businesses to expand their networks, engage with current clients and reach more prospects. Here are five…

August 27, 2014

Facebook can be an overwhelming platform, particularly if you’re already being pulled in a million other directions with your business.  The good news is you don’t have to spend hours upon hours managing your Facebook page.  There are several simple things that you can do each day to help you stay on track and use Facebook to get the results you want with minimal effort.  To start, try incorporating…

July 30, 2014

Surely you’ve heard the old adage “content is king”.  It’s certainly true, especially when it comes to your website or blog.  The goal is to offer readers something useful and compelling that will make them want to share it with others and keep coming back for more.  Actually coming up with good content, however, can be a challenge.  Believe it or not, one of the most lucrative sources of…

January 23, 2012

If you’re already utilizing Twitter for social media marketing purposes, you’ve probably noticed some recent changes that have been rolled out for the New Year.  According to Twitter’s head of API, Ryan Sarver, rather than adding more features, the purpose of these recent modifications is simplicity.  Let’s take a moment to examine what these changes are and how your business can get the most out of the new…

October 17, 2011

There has been a lot of discussion about the need for video in a successful marketing campaign. It’s true that you can have a successful marketing campaign without using video. But video can reach people in a way other advertising methods cannot. Video gives you a chance to communicate with a large number of current and potential customers in an essentially face-to-face way for free! What savvy business owner…

October 10, 2011

Is your Facebook Fan page getting you the results you envisioned? Some people believe that creating a business page and adding the occasional post will be enough to attract visitors. If you’re doing this, you are really missing out on the true potential of Facebook to increase sales and improve your business. (Just starting out with Facebook? Check out our Facebook 101 article.)

To make the most of Facebook’s…

August 15, 2011

When most people think of YouTube, they think of videos. In truth, however, YouTube is a valuable social media site. This is because it’s easy to use, easy to share, and encourages comments. YouTube videos can also be embedded in other social media sites like Facebook and Twitter, and can be sent via email or included in blogs. And you don’t need any special software to view a…