Articles

Online (and Offline) Marketing Tips & Tricks

January 09, 2012

Postcards are one of the most effective methods of direct mail marketing available to businesses today.  They’re a simple, inexpensive and highly effective tool to get the word out about your business and draw customers in.  But not all postcards are created equal.  If they are to truly produce the results you want, postcards must capture the attention of the reader and create a clear and compelling call to…

January 01, 2012

Facebook finally put an official date to the end of FBML in their recent Developer Roadmap update.

So what does this mean? Well, it means that any problems unrelated to security or privacy in regards to FBML will not be addressed by Facebook, and that in June, the FBML code language will be entirely removed from Facebook.

How does this affect you? That depends upon whether or not you have…

October 17, 2011

There has been a lot of discussion about the need for video in a successful marketing campaign. It’s true that you can have a successful marketing campaign without using video. But video can reach people in a way other advertising methods cannot. Video gives you a chance to communicate with a large number of current and potential customers in an essentially face-to-face way for free! What savvy business owner…

October 10, 2011

Is your Facebook Fan page getting you the results you envisioned? Some people believe that creating a business page and adding the occasional post will be enough to attract visitors. If you’re doing this, you are really missing out on the true potential of Facebook to increase sales and improve your business. (Just starting out with Facebook? Check out our Facebook 101 article.)

To make the most of Facebook’s…

October 03, 2011

It’s no secret that your marketing tools can attract, or turn away, a potential customer. And your logo is the centerpiece of those marketing materials. How long has it been since you took a good, hard look at your current logo? Does it need to be updated? Is it worth the time, money, and possible risks to make changes?Here are some very good reasons to upgrade your logo as…

September 26, 2011

When businesses make Facebook part of their marketing strategy, they often do so without truly understanding what makes a consumer “Like” their business page. Here are the top 10 reasons people Fan a business Facebook page:

For Discounts and Special Promotions

Customers always want to take advantage of special deals. Customers want something in return for their loyalty.

To Show Support of a Brand or Company
When a consumer feels strongly about a…

September 19, 2011

We have all seen those blurry, grainy images on web sites, or text with jagged edges in a printed advertisement or flyer. You may have personally struggled with bad image results when trying to make a picture or graphic larger. Why does this happen? It’s all about image resolution.

To graphic and print design professionals, image resolution is a very complex set of factors. They can expertly discuss TIF and…

September 12, 2011

Technology is advancing at an incredible pace. For your business to remain competitive, it’s important to keep up with the latest developments. Did you know, for example, that the paper phone book is becoming obsolete? Mobile phones now have apps and navigation systems that allow people to search for a business by type or location with just a touch. And, according to Google, over 97% of people search for…