All posts by stef

November 26, 2014
  • Articles
  • Comments Off on How to Develop a Successful Inbound Marketing Plan

A conventional (outbound) marketing plan requires you to present and promote your business to prospects. An inbound marketing plan allows your prospective audience to find you. The inbound marketing process typically begins with attracting your target audience, converting them into customers, and establishing solid relationships for repeat business.

One of the most common mistakes made is blindly sharing content before you have identified your target market. Without properly identifying your ideal clientele and knowing how they…

November 19, 2014

We’ve mentioned time and time again that to truly get the results you want out of your Facebook usage, you have to effectively engage your fans. So, exactly how does one do this? Well, aside from the basics, like reading and responding to comments and interacting with your audience by commenting on and sharing their content, there are also several applications that have been designed to help businesses connect…

November 12, 2014
  • Articles
  • Comments Off on Is it possible to have a stress free website design process? Part 2

In part 1 we discussed the why’s, how’s and cost’s surrounding of a stress free website design project. In this article we will review the planning, marketing and post-launch data analysis aspects.

Website Planning

Planning as a process can be defined as the process of thinking before doing, which is why it is considered one of the most critical steps. If you are seeking the services of a professional web design firm, you’ll likely…

November 05, 2014
  • Articles
  • Comments Off on Is it possible to have a stress free website design project? Part 1

A web design project that lacks transparency and planning can prove to be a big problem in the long run. While spending your hard-earned money on a web designer or a web design firm, make sure you are able to communicate freely with the person managing your project. Organization will make sure your expectations are met and an open communication will ensure everything proceeds as it should.

Why go through the trouble in the…

October 29, 2014

If you’ve been in business for any amount of time, you probably remember (perhaps not so fondly) when you first designed your website.  For many entrepreneurs and small business owners, this was a stressful experience – one which they would rather not revisit.  Unfortunately, websites are not something you can set and forget.  Rather, they are meant to serve as the center of your online presence, and therefore should…

October 22, 2014

With so many choices available today, how can you be sure that your customers will keep coming back? It’s easy – reward them. Like it or not, we live in a “what’s in it for me” society, so it’s important that you appeal to this by giving your customer base something of value. The more important and valued people feel, the more loyal they’ll become and the more likely…

October 08, 2014

Blogging is one of the most important parts of establishing a solid online presence for your business. Unfortunately, it can also be one of the most challenging. There’s no magical formula for making a blog successful, and there are plenty of ways you can, well, mess it up. The good news is even if you happen to have committed a blogging blunder or two, chances are it’s still salvageable….

September 24, 2014

One of the biggest mistakes made by small business owners is putting off getting a professional logo. Sure, cash flow can be low in the beginning, but it’s important to remember that a logo serves as the face of your business and is therefore an absolutely necessary component of your overall marketing strategy. Some business owners realize this, but attempt to draft their own logo or have a friend…