All posts by stef

September 10, 2014

By now you’ve probably heard of Pinterest, the social media platform that allows users to showcase the things they love and share them with others. There’s certainly been a lot of buzz about it in recent months. What you may not realize is that Pinterest can also be used as another tool for businesses to expand their networks, engage with current clients and reach more prospects. Here are five…

August 27, 2014

Facebook can be an overwhelming platform, particularly if you’re already being pulled in a million other directions with your business.  The good news is you don’t have to spend hours upon hours managing your Facebook page.  There are several simple things that you can do each day to help you stay on track and use Facebook to get the results you want with minimal effort.  To start, try incorporating…

August 13, 2014

When it comes to developing your brand, there is much more involved than simply coming up with colors or a logo.  As with most things in business, there is a specific order to things.  For example, you wouldn’t design your business cards before you’ve developed your logo, right?  To be most effective, you will need to take the brand design process step by step and in the right order.

Step…

July 30, 2014

Surely you’ve heard the old adage “content is king”.  It’s certainly true, especially when it comes to your website or blog.  The goal is to offer readers something useful and compelling that will make them want to share it with others and keep coming back for more.  Actually coming up with good content, however, can be a challenge.  Believe it or not, one of the most lucrative sources of…

July 16, 2014

Nothing pulls together a great blog post or webpage like an eye catching picture. Unless you’re a photographer on the side with a bunch of your own stock photos, chances are you have to get yours like everyone else – on the internet. It’s important to note, however, that not every image you see online is free for the taking. Many, in fact, are protected by copyright and could…

January 30, 2012

As with many of the popular social media platforms, YouTube recently unveiled some changes and enhancements just in time for the New Year.  Of these changes, three in particular beg a bit more explanation as they may directly impact your online marketing strategy.  (If you’re not yet utilizing this powerful marketing tool, take a look at our recent article on How to Integrate Video into your Social Media…

January 23, 2012

If you’re already utilizing Twitter for social media marketing purposes, you’ve probably noticed some recent changes that have been rolled out for the New Year.  According to Twitter’s head of API, Ryan Sarver, rather than adding more features, the purpose of these recent modifications is simplicity.  Let’s take a moment to examine what these changes are and how your business can get the most out of the new…

January 16, 2012

By now you’ve certainly heard the term “mobile marketing”, which basically entails any marketing activities that are conducted via a mobile device such as a cell phone or tablet.  Mobile marketing can involve anything from SMS text messaging to location based marketing to formatting emails specifically for mobile devices.  While this method of lead generation is quickly gaining popularity, many people are still intimidated by it.

The good news is…