We recently discussed why you need a logo, and how to get one. But before you even take that step, you have to first determine what colors to use in that logo, and more importantly, in your brand as a whole. Everyone has a favorite color, but when it comes to choosing a color scheme to represent your brand, there are a lot more factors than just preference. You have to make sure that the colors you choose complement each other and deliver a professional look and feel for your business. That being said, here are a few things to consider when selecting a color scheme for your business identity:
Choose colors that have the right significance for your industry. Not every color is a good choice for every industry. For instance, using red to represent a florist is fine because red is a vibrant color, and the color of many of the flowers that florists sell. Conversely, using the color red for a business in the medical or healthcare profession is probably not a good idea because it may conjure up images of blood. Be sure to put thought into the significance each color has in your particular industry prior to selecting your scheme.
Choose colors that reflect emotion. Think about the type of interactions your clients have when they deal with your business. If your business is very fast paced and energetic, you may want to use colors that reflect that same level of energy, and are bright and vibrant. If your industry is more complex, stick with muted tones that will represent the intricacies of your work. Choose colors that you like. Your logo is something that not only reflects your brand, but also provides a little glimpse into who you are personally. Choose colors that make you happy and that you feel effectively relay to your clients your personality and the way you work.
Choose colors that you wear. By incorporating the color preferences of your wardrobe into your business color scheme, you will be reinforcing your brand every time you walk out the door. If you are a sole proprietor, try to wear colors that compliment your logo whenever you will be around clients. If you own a larger organization, consider working your color scheme into your employee uniforms.
Choose colors that complement each other. The colors you choose should be aesthetically pleasing and eye-catching. Try to use a combination of colors that complement or match each other so that they deliver a positive, pleasant feel to your prospects and clients every time they come into contact with your brand.
Choose colors that contrast each other. If you’re working with a tight budget, consider using just one or two colors to keep costs down. Just be sure to choose colors that contrast with one another so that they still catch the eye and make an impact.
The color scheme you choose for your business is an important part of your brand identity. You want the palette you choose to complement both your industry and your business in a way that is eye-catching and memorable. By sticking to these guidelines, you’ll be able to choose the perfect color combination to effectively represent your brand and your business.