When it comes to developing your brand, there is much more involved than simply coming up with colors or a logo. As with most things in business, there is a specific order to things. For example, you wouldn’t design your business cards before you’ve developed your logo, right? To be most effective, you will need to take the brand design process step by step and in the right order.
Step 1: Define Your Brand
This will lay the groundwork for all of your other design steps. Before you can begin to come up with your marketing materials, you must first identify exactly what your business is all about, including what you do and who you want to work with. Defining your brand like this will ensure that your marketing material is focused and appropriate and will help the entire design process go smoother.
Step 2: Design Your Logo
Before you can develop any of your marketing material, such as business cards, brochures and a website, you must design a logo to represent your brand. Having a professional logo will give your business the established and successful appearance it needs to attract new clients. If you already have a logo but aren’t sure if it’s professional enough, this article can help you determine if it’s time to upgrade.
Step 3: Design Your Business Card
Once you’re armed with a professional, polished logo, the next step is to position that logo onto business cards so that you can spread the word about your business to people you network with. It’s always a good idea to have your business cards designed by a professional to be sure they properly represent your brand. If you’ve already got a stack of business cards that are gathering dust and don’t seem to be getting the response you’d like, consider whether it’s time to upgrade to a better design.
Step 4: Design Your Letterhead
It should be noted that this step is somewhat optional, as not every small business has the need for letterhead. It ultimately depends on how you prefer to correspond with your customers. If you intend to mail hard copies of letters or invoices, then you’ll want to have printed letterhead. If you do most of your communications electronically, keeping a digital copy should be sufficient.
Step 5: Design Your Website
Nowadays it’s nearly impossible to run a successful business without a quality website to represent it. Your website will be the electronic face of your business so make sure that it contains a professional look and feel and accurately delivers your message to your audience. You should also be sure it is optimized for search engines so that your business will be easy to find online.
Tip: If you’re just starting out, you can use your website to test out your text before you commit to printing other marketing material, to make sure it effectively delivers your message. Because the text on a website is easy to change, you can modify it accordingly until you get it to sound just right.
Step 6: Design Your Other Printed Marketing Material
The last things you should design for your business are the ancillary marketing items like your brochures, sales sheets and packaging. When designing these, carefully consider how you plan to use them in terms of marketing and promoting your business. Be sure to design material you will actually use and that your prospects will actually read. The more benefit your ancillary materials provide to your prospects, the more effective they will be.
Following these six steps in the correct order will help you stay on track in developing and bringing your brand to life in a way that will help your business see continued success.
Need help with any of the steps above? We can work with you to design and develop effective marketing material that will capture the attention of your audience and get results. For a free quote or to get started contact us today!