By now you’ve probably heard of Pinterest, the social media platform that allows users to showcase the things they love and share them with others. There’s certainly been a lot of buzz about it in recent months. What you may not realize is that Pinterest can also be used as another tool for businesses to expand their networks, engage with current clients and reach more prospects. Here are five tips on how to effectively use Pinterest for marketing your business.
#1 – Add a Pinterest Button to Your Website or Blog
Just like a Facebook “Like” button or Twitter “Follow” button, adding a Pinterest “Follow” or “Pin It” button to your blog or website will let your customers or prospects know that your business has a presence on Pinterest and encourage them to bookmark or “pin” your products to their own Pinterest profiles.
#2 – Maintain Your Own Pinterest Boards
Pinterest is just like any other social media platform – it has to be active and engaging in order for it to effectively get results. Keep your followers interested and strengthen your network connections with others in your industry by pinning and updating your own boards regularly. Add time into your social media schedule to devote to Pinterest so you can stay abreast of what’s trending among the people and brands you follow, as well as the Pinterest community as a whole by checking the “everything” and “popular pins” categories. The time you spend on Pinterest will allow you to gauge the type of content that your followers and other users tend to favor.
#3 – Get Creative with Content Marketing
Business blogs are an excellent source for driving traffic to your Pinterest account, and vice versa. The trick is to get creative with your content marketing techniques. Some ideas to get you started include:
- Creating and sharing charts that show interesting industry statistics
- Using compelling visual content that your followers will want to share
- Developing info graphics that demonstrate a hot topic of your industry
- Placing tips on a slide that is visually appealing rather than just listing them
- Including a quality photo with each blog post that your readers will want to pin
#4 – Check Pinterest for Pins from Your Blog or Website
Just as you would with any other social media platform, it’s important to examine what’s being said about your business. In Pinterest, it’s the pictures or content of yours that are being pinned by other users. You can view this information by using the following link: http://pinterest.com/source/ADD YOUR URL HERE. This will allow you to instantly see exactly what items from your blog or website have been shared.
#5 –Follow Proper Pin Etiquette
There is a certain etiquette that should be practiced when engaging in social media activities. Pinterest is no exception. Be sure to adhere to the pin etiquette guidelines and rules outlined by Pinterest, which include the following:
- Be Nice
- Credit Your Sources
- Avoid Self Promotion
- Report Objectionable Content
- Provide Feedback
For brands, it is particularly important not to overload your board with images and content that only relates to your business. Instead, make a point to share videos, images and content from other players in your industry and repin items that you feel would be helpful or interesting to your followers. This will keep your profile community-based and help you increase your network.
In previous articles we’ve covered the importance of Social Networking and Marketing. If used properly, Pinterest can be another powerful tool in your online marketing arsenal. These tips should help you get started and on the right path toward effectively using Pinterest to expand your network, engage your current clients and reach more prospects for your business.