If you’ve been in business for any amount of time, you probably remember (perhaps not so fondly) when you first designed your website. For many entrepreneurs and small business owners, this was a stressful experience – one which they would rather not revisit. Unfortunately, websites are not something you can set and forget. Rather, they are meant to serve as the center of your online presence, and therefore should change and evolve as your business grows.
If you haven’t updated your website in a while, or have just made a few minor adjustments here and there, it’s probably time for some changes. Here are a few signs that will help you determine if it’s time to redesign your website.
Your Business Has Changed – Whether you’ve added some new products or services, taken on additional employees or expanded to a different location – if your business has changed, your website should too to reflect that change.
Your Site Looks Outdated – Technology and the internet are changing almost every day. New and exciting design options have become available, and are being used to make business websites more dynamic and interactive than ever. If your website was designed a decade ago, or even just last year, it may already look outdated and you’re probably missing out on some pretty cool features.
You Apologize When You Give Out Your Web Address or Business Card – If you find yourself having to make excuses for poor design, difficult navigation, broken links or an outdated website, it’s definitely time for a change. Your website should be a source of pride and should represent your business in a way that shows customers and prospects they’re dealing with a true professional.
Your Site Isn’t User-Friendly – Take an honest look at your website. Is the text easy to read? Are the colors complimentary? Can you quickly and easily locate your business contact information? These are all critical components to a quality website. If your site is difficult to navigate, chances are the people who visit it don’t stay, and you’re likely losing business as a result.
You’re Not Seeing Results from the Search Engines – What good is a website if it’s not getting any traffic? The goal of any good business website is to get your company found on the search engines. If you’re not getting a lot of traffic, it’s probably because your site is either not optimized, is poorly designed or is not coded properly. For instance, flash sites may look nice, but they’re also more difficult to optimize for search engines. If your site was designed using frames or your text isn’t coded in HTML, you’re likely not ranking well and it’s time for an overhaul.
It’s Not Getting You More Business – A dynamic, well-designed website should be a client-generating machine. If your website isn’t getting any bites from prospective customers, it’s not doing its job. Here are a few ways you can ensure better results when you redesign:
- Include calls to action – these encourage and compel visitors to take that next step by contacting you, signing up for your newsletter or making a purchase.
- Use forms, scripts and programs – things like contact forms, auto-response email and electronic shopping carts allow you to stay in touch with and complete the purchase process without doing any extra work.
- Offer downloadable information about your business – articles, information packets, white papers and FAQ’s can provide answers to your prospects’ questions instantly, which can increase your chances of making a sale.
You’re Spending a Fortune for Upkeep – If you’re finding yourself racking up huge bills because you have a lot of changes to make to your existing website, it may be time to consider an entire redesign. It’s often much less expensive to simply start over. For instance, redesigning your site from Flash can allow you the ability to maintain and make future changes yourself, rather than having to pay someone each time. Make a list of all the features you’d like to have on your site, and what things you’d like to accomplish, and consult with a professional web designer about redesigning with that list in mind.
If any of these things apply to you, it’s time for a redesign. Consider working with a professional designer that can help you develop a dynamic, highly effective website that gets results.
Ready to take that next step? We can help! Take a look at our portfolio and give us a call today to discuss your business website needs.