Tag Archives: facebook

January 28, 2015

Social media is fluid and ever changing. It seems every time we turn around, there’s something new and exciting happening. Like many of the other platforms, Facebook underwent some pretty extensive changes that were rolled out to all Fan Pages last April, the most noteworthy (and somewhat controversial) being the new “Timeline” design. Here’s what you need to know about these changes so that you can continue to maximize its…

December 31, 2014

Social media is by far one of the most powerful marketing tools for small businesses today. When used to its fullest potential, social media can increase your reach, improve customer satisfaction, boost sales and help solidify your brand. Yet, with so many options, platforms and techniques, how can you be sure you are truly getting the most out of this dynamic tool? Here are 5 tips that will help…

November 19, 2014

We’ve mentioned time and time again that to truly get the results you want out of your Facebook usage, you have to effectively engage your fans. So, exactly how does one do this? Well, aside from the basics, like reading and responding to comments and interacting with your audience by commenting on and sharing their content, there are also several applications that have been designed to help businesses connect…

October 22, 2014

With so many choices available today, how can you be sure that your customers will keep coming back? It’s easy – reward them. Like it or not, we live in a “what’s in it for me” society, so it’s important that you appeal to this by giving your customer base something of value. The more important and valued people feel, the more loyal they’ll become and the more likely…

October 08, 2014

Blogging is one of the most important parts of establishing a solid online presence for your business. Unfortunately, it can also be one of the most challenging. There’s no magical formula for making a blog successful, and there are plenty of ways you can, well, mess it up. The good news is even if you happen to have committed a blogging blunder or two, chances are it’s still salvageable….

September 10, 2014

By now you’ve probably heard of Pinterest, the social media platform that allows users to showcase the things they love and share them with others. There’s certainly been a lot of buzz about it in recent months. What you may not realize is that Pinterest can also be used as another tool for businesses to expand their networks, engage with current clients and reach more prospects. Here are five…

August 27, 2014

Facebook can be an overwhelming platform, particularly if you’re already being pulled in a million other directions with your business.  The good news is you don’t have to spend hours upon hours managing your Facebook page.  There are several simple things that you can do each day to help you stay on track and use Facebook to get the results you want with minimal effort.  To start, try incorporating…

July 30, 2014

Surely you’ve heard the old adage “content is king”.  It’s certainly true, especially when it comes to your website or blog.  The goal is to offer readers something useful and compelling that will make them want to share it with others and keep coming back for more.  Actually coming up with good content, however, can be a challenge.  Believe it or not, one of the most lucrative sources of…