Tag Archives: facebook

January 16, 2012

By now you’ve certainly heard the term “mobile marketing”, which basically entails any marketing activities that are conducted via a mobile device such as a cell phone or tablet.  Mobile marketing can involve anything from SMS text messaging to location based marketing to formatting emails specifically for mobile devices.  While this method of lead generation is quickly gaining popularity, many people are still intimidated by it.

The good news is…

January 01, 2012

Facebook finally put an official date to the end of FBML in their recent Developer Roadmap update.

So what does this mean? Well, it means that any problems unrelated to security or privacy in regards to FBML will not be addressed by Facebook, and that in June, the FBML code language will be entirely removed from Facebook.

How does this affect you? That depends upon whether or not you have…

October 17, 2011

There has been a lot of discussion about the need for video in a successful marketing campaign. It’s true that you can have a successful marketing campaign without using video. But video can reach people in a way other advertising methods cannot. Video gives you a chance to communicate with a large number of current and potential customers in an essentially face-to-face way for free! What savvy business owner…

October 10, 2011

Is your Facebook Fan page getting you the results you envisioned? Some people believe that creating a business page and adding the occasional post will be enough to attract visitors. If you’re doing this, you are really missing out on the true potential of Facebook to increase sales and improve your business. (Just starting out with Facebook? Check out our Facebook 101 article.)

To make the most of Facebook’s…

September 26, 2011

When businesses make Facebook part of their marketing strategy, they often do so without truly understanding what makes a consumer “Like” their business page. Here are the top 10 reasons people Fan a business Facebook page:

For Discounts and Special Promotions

Customers always want to take advantage of special deals. Customers want something in return for their loyalty.

To Show Support of a Brand or Company
When a consumer feels strongly about a…

September 05, 2011

It’s no surprise that video is a becoming a huge part of social networking sites. If you’re just starting out using social media platforms for marketing, however, the various aspects of creating and marketing a video can be intimidating. Here are some tips on how to write, produce, and distribute your video and get results.

Creating Content

There are so many different ways to generate content that it can get completely…

August 29, 2011

Starting October 1, 2011 Facebook will require a valid SSL Certificate for all pages and applications hosted outside of Facebook. But what does this mean, exactly? How will it change the way you experience Facebook? The answer depends largely on how you use Facebook — as a user, developer, and/or business owner — and what applications you use most. Here is a breakdown of what an SSL is, who…

August 15, 2011

When most people think of YouTube, they think of videos. In truth, however, YouTube is a valuable social media site. This is because it’s easy to use, easy to share, and encourages comments. YouTube videos can also be embedded in other social media sites like Facebook and Twitter, and can be sent via email or included in blogs. And you don’t need any special software to view a…