Tag Archives: marketing strategy

November 26, 2014
  • Articles
  • Comments Off on How to Develop a Successful Inbound Marketing Plan

A conventional (outbound) marketing plan requires you to present and promote your business to prospects. An inbound marketing plan allows your prospective audience to find you. The inbound marketing process typically begins with attracting your target audience, converting them into customers, and establishing solid relationships for repeat business.

One of the most common mistakes made is blindly sharing content before you have identified your target market. Without properly identifying your ideal clientele and knowing how they…

September 24, 2014

One of the biggest mistakes made by small business owners is putting off getting a professional logo. Sure, cash flow can be low in the beginning, but it’s important to remember that a logo serves as the face of your business and is therefore an absolutely necessary component of your overall marketing strategy. Some business owners realize this, but attempt to draft their own logo or have a friend…