Tag Archives: marketing techniques

November 26, 2014
  • Articles
  • Comments Off on How to Develop a Successful Inbound Marketing Plan

A conventional (outbound) marketing plan requires you to present and promote your business to prospects. An inbound marketing plan allows your prospective audience to find you. The inbound marketing process typically begins with attracting your target audience, converting them into customers, and establishing solid relationships for repeat business.

One of the most common mistakes made is blindly sharing content before you have identified your target market. Without properly identifying your ideal clientele and knowing how they…

September 10, 2014

By now you’ve probably heard of Pinterest, the social media platform that allows users to showcase the things they love and share them with others. There’s certainly been a lot of buzz about it in recent months. What you may not realize is that Pinterest can also be used as another tool for businesses to expand their networks, engage with current clients and reach more prospects. Here are five…