Tag Archives: social media

January 23, 2012

If you’re already utilizing Twitter for social media marketing purposes, you’ve probably noticed some recent changes that have been rolled out for the New Year.  According to Twitter’s head of API, Ryan Sarver, rather than adding more features, the purpose of these recent modifications is simplicity.  Let’s take a moment to examine what these changes are and how your business can get the most out of the new…

October 17, 2011

There has been a lot of discussion about the need for video in a successful marketing campaign. It’s true that you can have a successful marketing campaign without using video. But video can reach people in a way other advertising methods cannot. Video gives you a chance to communicate with a large number of current and potential customers in an essentially face-to-face way for free! What savvy business owner…

September 26, 2011

When businesses make Facebook part of their marketing strategy, they often do so without truly understanding what makes a consumer “Like” their business page. Here are the top 10 reasons people Fan a business Facebook page:

For Discounts and Special Promotions

Customers always want to take advantage of special deals. Customers want something in return for their loyalty.

To Show Support of a Brand or Company
When a consumer feels strongly about a…

September 05, 2011

It’s no surprise that video is a becoming a huge part of social networking sites. If you’re just starting out using social media platforms for marketing, however, the various aspects of creating and marketing a video can be intimidating. Here are some tips on how to write, produce, and distribute your video and get results.

Creating Content

There are so many different ways to generate content that it can get completely…

August 29, 2011

Starting October 1, 2011 Facebook will require a valid SSL Certificate for all pages and applications hosted outside of Facebook. But what does this mean, exactly? How will it change the way you experience Facebook? The answer depends largely on how you use Facebook — as a user, developer, and/or business owner — and what applications you use most. Here is a breakdown of what an SSL is, who…

August 15, 2011

When most people think of YouTube, they think of videos. In truth, however, YouTube is a valuable social media site. This is because it’s easy to use, easy to share, and encourages comments. YouTube videos can also be embedded in other social media sites like Facebook and Twitter, and can be sent via email or included in blogs. And you don’t need any special software to view a…

August 01, 2011

It’s no secret that a business card is a business essential. A well-designed card, handed out freely, can attract business. A poorly designed card, however, can actually drive people away. Given the ever-increasing competition for a consumer’s attention, perhaps it’s time to re-evaluate your current business card to see if it’s getting the right kind of attention.

Your first step is to be sure the information is up to…

July 04, 2011

Are you late to jump on the Facebook bandwagon? If so, you may be missing out on an excellent opportunity. Social media sites like Facebook have become important business marketing tools. Big companies like Ford, Nestle, and Verizon are on Facebook – even the President of the United States has a Facebook page. Below is a quick overview to help you build a page – and a following -…