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The Secrets of YouTube Marketing

youtube marketingWhen most people think of YouTube, they think of videos. In truth, however, YouTube is a valuable social media site. This is because it’s easy to use, easy to share, and encourages comments. YouTube videos can also be embedded in other social media sites like Facebook and Twitter, and can be sent via email or included in blogs. And you don’t need any special software to view a YouTube video – just click and enjoy.

The social benefit of this is obvious, but is YouTube a good tool for business marketing? Absolutely. According to YouTube’s website, they have, “hundreds of millions of users from around the world.” It also operates in 24 countries and in over 30 languages. Also, YouTube searches are second only to Google searches. Doesn’t it make sense to devote as much time to YouTube as you devote to other search engine ranking?

Of course, as with other marketing strategies, you want to approach YouTube in the most effective way. Below are 10 great YouTube marketing secrets – five for creating great content, and five for getting that content noticed.

Five Secrets to Creating Great YouTube Marketing Content

Make it fun and interesting. Remember, YouTube is social and entertaining. You want to create content that is funny or amazing. Content that people will share with friends. Think of how-to videos, product demonstrations, manufacturing videos, interviews, people wearing your product and having fun, or people enjoying your service. Is there a new and interesting way you can show viewers why what you do is so great?

Keep it short. Anything longer than 5 minutes, no matter how interesting, will not keep most viewers’ attention. If you have a longer piece you wish to show, break it into smaller videos.

Be real. You don’t have to worry about gimmicks, special effects, or professional filming. Be genuine. If you’re enthusiastic about your business, that will come through in your video. Viewers will notice, and be turned off, if you try too hard.

Do your research. This is one of the key secrets to creating great YouTube content. Look at what other companies are doing. Look at what your target market viewers are watching. What do you find interesting? You will quickly see what works, and what doesn’t.

Encourage participation. One of the best ways to generate excitement about your content and get others to share it is to have a contest. For example, encourage viewers to make their own video using your product, and have other viewers vote for the winner. Challenge the viewers to figure out a mystery or solve a riddle. Remember to keep it relevant to your product or service.

Five Secrets to Getting Your YouTube Marketing Content Seen

Tags, tags, tags. Tagging your videos is essential. You optimize your website with the proper keywords so the search engines can find them; apply the same principles to your video tags. Think about how someone would do a search in your area of expertise. Check out what tags other similar videos use.

Spread the word. Don’t expect to upload a video and get a million views. Just as with any other marketing strategy, you’ll have to get your information out there via multiple channels. Post your videos on your Facebook business page, blogs, and your website. Encourage your friends, family, and customers to share your video. Mention you’re on YouTube in your print advertising.

Keep it fresh. One big mistake businesses make on YouTube is to give up! Just because your first few videos don’t get many views doesn’t mean you should stop. It takes time to build a presence and get your name out there. Fresh content shows you’re actively interested and present as well, which tells potential customers that you take your business seriously.

Leave comments. Again, participation is the key to social media. Adding your comments to relevant videos is a way to get people to take notice of your interest and/or expertise in your field. Often people will read a comment and click through to see what you have to offer. Keep the comments positive. Nasty comments might get interest initially, but will hurt your business in the long run.

Mind your thumbnails. A thumbnail is a small, still picture that shows a frame from your video. With YouTube, that thumbnail is created by capturing a still somewhere in the middle of your video. You want to make that thumbnail as appealing to potential viewers as possible – they will click (or not click) on a video depending on how attractive that thumbnail is to them. YouTube lets you choose between three possible thumbnails for each video. If none of them look good, consider editing your video until you get something appealing as a thumbnail shot.

With time, trial-and-error, and research, you will begin to see what works for you. The important thing is to be realistic in your expectations. While we often hear of videos “exploding” or becoming viral, this is a rare thing. YouTube is a way to get visual content in front of potential customers – if you can think of a fun way to visually promote your product or service, you could find a very powerful marketing tool at your fingertips (for free, I might add). It’s certainly worth a try!

When most people think of YouTube, they think of videos. In truth, however, YouTube is a valuable social media site. This is because it’s easy to use, easy to share, and encourages comments. YouTube videos can also be embedded in other social media sites like Facebook and Twitter, and can be sent via email or included in blogs. And you don’t need any special software to view a YouTube video – just click and enjoy.The social benefit of this is obvious, but is YouTube a good tool for business marketing? Absolutely. According to YouTube’s website, they have, “hundreds of millions of users from around the world.” It also operates in 24 countries and in over 30 languages. Also, YouTube searches are second only to Google searches. Doesn’t it make sense to devote as much time to YouTube as you devote to other search engine ranking?

Of course, as with other marketing strategies, you want to approach YouTube in the most effective way. Below are 10 great YouTube marketing secrets – five for creating great content, and five for getting that content noticed.

Five Secrets to Creating Great YouTube Marketing Content

Make it fun and interesting. Remember, YouTube is social and entertaining. You want to create content that is funny or amazing. Content that people will share with friends. Think of how-to videos, product demonstrations, manufacturing videos, interviews, people wearing your product and having fun, or people enjoying your service. Is there a new and interesting way you can show viewers why what you do is so great?

Keep it short. Anything longer than 5 minutes, no matter how interesting, will not keep most viewers’ attention. If you have a longer piece you wish to show, break it into smaller videos.

Be real. You don’t have to worry about gimmicks, special effects, or professional filming. Be genuine. If you’re enthusiastic about your business, that will come through in your video. Viewers will notice, and be turned off, if you try too hard.

Do your research. This is one of the key secrets to creating great YouTube content. Look at what other companies are doing. Look at what your target market viewers are watching. What do you find interesting? You will quickly see what works, and what doesn’t.

Encourage participation. One of the best ways to generate excitement about your content and get others to share it is to have a contest. For example, encourage viewers to make their own video using your product, and have other viewers vote for the winner. Challenge the viewers to figure out a mystery or solve a riddle. Remember to keep it relevant to your product or service.

Five Secrets to Getting Your YouTube Marketing Content Seen

Tags, tags, tags. Tagging your videos is essential. You optimize your website with the proper keywords so the search engines can find them; apply the same principles to your video tags. Think about how someone would do a search in your area of expertise. Check out what tags other similar videos use.
Spread the word. Don’t expect to upload a video and get a million views. Just as with any other marketing strategy, you’ll have to get your information out there via multiple channels. Post your videos on your Facebook business page, blogs, and your website. Encourage your friends, family, and customers to share your video. Mention you’re on YouTube in your print advertising.
Keep it fresh. One big mistake businesses make on YouTube is to give up! Just because your first few videos don’t get many views doesn’t mean you should stop. It takes time to build a presence and get your name out there. Fresh content shows you’re actively interested and present as well, which tells potential customers that you take your business seriously.
Leave comments. Again, participation is the key to social media. Adding your comments to relevant videos is a way to get people to take notice of your interest and/or expertise in your field. Often people will read a comment and click through to see what you have to offer. Keep the comments positive. Nasty comments might get interest initially, but will hurt your business in the long run.
Mind your thumbnails. A thumbnail is a small, still picture that shows a frame from your video. With YouTube, that thumbnail is created by capturing a still somewhere in the middle of your video. You want to make that thumbnail as appealing to potential viewers as possible – they will click (or not click) on a video depending on how attractive that thumbnail is to them. YouTube lets you choose between three possible thumbnails for each video. If none of them look good, consider editing your video until you get something appealing as a thumbnail shot.

With time, trial-and-error, and research, you will begin to see what works for you. The important thing is to be realistic in your expectations. While we often hear of videos “exploding” or becoming viral, this is a rare thing. YouTube is a way to get visual content in front of potential customers – if you can think of a fun way to visually promote your product or service, you could find a very powerful marketing tool at your fingertips (for free, I might add). It’s certainly worth a try!

Social Networking & Marketing

social networkingSocial media gives your business the power to grow bigger. Many businesses are integrating different social networking tools into their marketing plan to make it more interactive, communicative and informative. Several benefits of integrating these tools exist, a handful are mentioned below…

Branding

Even after adopting the best of designing techniques and SEO standards, a new business will need to take time to reach its target audience, and the growth will be slow. If you integrate Twitter, YouTube or Facebook accounts into your marketing lineup, you can interact more with your target audience. The more time you commit to social networking the more people will interact and recommend your pages to others. This can certainly give a boost to the brand image of your business.

Feedback and Customer Service

The purpose of graphic design and web development is not just to gain the attention of a viewer, but also to make them more involved. To run any business successfully, it is vital to get customers’ feedback and provide good customer service. Integrating social media into your marketing plan can help you to do that seamlessly. Suppose, a customer posts a negative experience about your product or service. With the help of social media, you can immediately reach that person and offer him a solution, before his negative remark can influence other customers.

Lead Generation

If you maintain social networking accounts, you can post promotional offers, discounts and special announcements to your followers. This will attract the attention of your existing customers as well as new, providing a boost to your business.

Goodwill

Social network media is a powerful tool to generate goodwill for your brand and business. Utilizing social media means you are constantly in touch with the interested prospects and increasing your reach. In the process, you are getting new customers, repeat customers and referrals. These tools help you to not just interact with people on a business level, but on a friendly and emotional level. You can engage into direct conversation with your prospects, learn their needs, feedback and grievances all the while offering a proper solution as fast as possible. This increases the positivity of your business and this is what generates goodwill.

It is not just beneficial but a necessity to integrate social network media into your marketing plan. You are not limited to the social networks mentioned in this article, dozens of options are only a search away.

MailChimp: eMarketing Made Easy

mailchimpOnce your website is up and running, it is time to start considering how to driving traffic towards it.  This can be done in several ways, but email campaigns are the tried and true method.  The question most people have is: how do they start an email campaign? There are many ways in which one can acquire email addresses, but those addresses will likely need to be handed over to a service that focuses on email marketing, such as MailChimp.

The List

There are numerous ways to build and integrate lists into MailChimp.  It is possible to import lists from Salesforce, Highrise, Google Docs, a CSV file, FreshBooks, or Excel. MailChimp even offers generated forms that can make the sign-up process easier.  For those that require extra flexibility, an API is available that allows for tech-savvy website owners to program a custom front-end that people will see, while all of the data is passed directly on to MailChimp.  All of MailChimp’s forms include a double opt-in process which could potentially reduce the number of people in a database, but it does significantly reduce the number of spam emails and that can be important when considering the CAN-SPAM criteria.

At Triple Moons Design we manage all of our email campaigns and newsletters with MailChimp. Take a look at the subscribe box to the right to see how users can get signed up with our email program. MailChimp makes it easy to get a subscribe form integrated into your site.

Using the Data to Create Emails

Once the contact information is imported, it is time to start building the mailing lists.  Mailing lists can be broken down by a number of criteria, should you need several mailing lists. For  example, MailChimp can handle your branding requirements for different products and services all within one account.

Creating the actual emails is simple thanks to the intuitive and powerful user interface of MailChimp.  Several templates are available to inspire or serve as the base for your email campaign.  Custom HTML emails specifically designed to match your existing marketing materials can be created and imported.

Getting Connected

There are several add-ins and plugins available with this email marketing tool.  WordPress, Twitter and Facebook, just to name a few. MailChimp has embraced social networking in a way that few other email marketing websites have.  Tracking details are easily monitored about your email marketing campaigns.

Campaign Management

A summary list of bounced emails, opened emails, click rates, and unopened emails is presented both in terms of percentages as well as raw numbers.  All data can be exported to Excel for any further use one may have.  Google analytics integration offers a nearly complete picture of how individual recipients respond to emails as well as broader view of the list as a whole. This can be vital information for anyone trying to fine tune their marketing campaign.

Pricing

Nothing is free, but with a few limitations, MailChimp is.  A free account can store up to 1,000 subscribers and send no more than 6,000 e-mails per month.  Alternatively, there are monthly plans that start at $15 for an unlimited number of emails per month as well as a pay-as-you-go plan that starts at $9 per 300 emails and only gets more affordable.

February 8th, 2011 Update! MailChimp has now doubled the number of subscribers and sends for free account holders. You can now store 2,000 subscribers and send 12,000 emails each month!

Why wait to cultivate your online presence?

Contact us today to get started!

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